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Using Personas
Maayan Ayalon avatar
Written by Maayan Ayalon
Updated over a week ago

Learn how to create and utilize Personas

A Persona is a fictional character created to represent the different user types that might use your product in a similar way. Each Persona you create represents a user type with different needs and usage habits.

When creating Personas in, you have predefined categories that can be edited, in addition to the option to add custom categories.

Picture - add a picture of your fictional character.
Job - what is the job title of your persona? (mandatory setting)
Name - what is the fictional name of the persona?
Age - how old is the persona?
Gender - what gender is the persona?
Pain - what are the pain points of the persona?
Behaviour - how does the persona deal with the pain points?
Demographic - what is the demographic profile of the persona?
Needs & Goals - what are the needs and goals of the persona?
+Category button - add additional categories that your persona might require.

Creating Personas

1. In the top menu go to Strategy, and click on Personas.

2. Click the '+ New Item' sign under the Personas section.

3. Enter the relevant descriptive information for the Persona, based on pre-defined categories, or add your own custom category.

4. Click Cancel to delete the Persona or Done to Save the Persona.

Assigning Personas to a Feature

You can assign a Personas to your Features while you are in the process of defining them.

1. To assign Persona to a Feature, open the item's properties panel and find the Persona property under the Strategy section.

2. Click Select.

3. Select a Persona from the list, or click Add Persona to add a new Persona.

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