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Strategy Management in Craft.io
Introduction to Craft.io's Strategy section
Introduction to Craft.io's Strategy section
Maayan Ayalon avatar
Written by Maayan Ayalon
Updated this week

Managing strategic artifacts is crucial for the successful implementation and oversight of any product. Strategic artifacts, such as roadmaps, and stakeholder analyses, serve as vital tools in aligning teams, clarifying objectives, and tracking progress.

Craft.io's Strategy section is your product Wiki. It will help you articulate your Product Strategy, and navigate the complexities of managing these essential documents, ensuring they remain accurate, up-to-date, and effective in driving your strategic goals.


Here you can set your OKRs, personas, add your product summary so that everyone is aligned, and describe your Go-To-Market strategy.

Predefined topics

The following predefined topics are built into Strategic Inputs:

  • Objectives – The high-level goals your product is set to achieve (e.g., to increase your active user base). Objectives are an important part of your product roadmap and can be added directly from the roadmap view and managed here.

  • Key Results – The means by which you plan to achieve your objectives (i.e., add an incentive for users to invite more team members). Key results are an important part of your product roadmap and can be added directly from the roadmap view but also managed from here.

  • Personas – The characteristics used to describe the users of your product. These can be later assigned to specific stories.

  • Labels – Category tags for indexing and filtering of your stories. Labels are added on the fly at the story level and managed here.

You can also add the following predefined topics:

  • Summary – Describe your product and solution, what it does, and why you are creating it.

  • Target Audience – The customer/company segments you are targeting your product to.

  • Positioning – How your product is positioned in the market segment, including your positioning statement.

  • Competitive Landscape – Your competition, including key information you can enter about their products.

  • Supported Platforms – The platforms your product is supporting and will support.

  • Supported Browsers – The browsers and browser versions your product will support.

  • Keywords – The main keywords representing your product.

  • Terminology – The common terminology used by your product.

  • Notification Events – The notification events your product will send out.

  • 3rd Party Services – The 3rd party services your product will use.

  • Environments – The technology stacks you will use to build your product.

Within Strategic Inputs, you can create and manage product-related topics that form the strategy of a product. Some of them, Objectives, Key Results, Personas, and Labels - are useful product elements that come later in your product planning process. All other topics - Summary, Target Audience, Positioning, etc. relate only to the strategy ideation and are not part of the planning process.

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